Best Copywriting Books in 2020

Whether professional or new to the industry, any copywriter knows clearly that to be able to produce content, he must always read. He needs to consume more in order to deliver texts and items that sell.

We know that there are copywriters in the market who sell their services very cheaply, but I think your time is worth more, and if not, it would be good to invest more in your skills and knowledge. If you prefer video content, you can enroll in a Copywriting course on Udemy. But I recommend you instead read books in the field. The information may be the same, but by reading a book, you can take both useful information, but at the same time, you will be able to see how a good copywriter writes just by reading his book.

We analyzed the most requested jobs for copywriters and chose below a series of books, each suitable for a particular copywriting type. This is because the content is usually different in advertising texts than for blog articles or even fiction. I did not choose a series of books but a book for each useful skill in copywriting. Each skill is bolded in the book description to make it easier to identify the desired book.

Best Copywriting Books in 2020

The Idea Writers: Copywriting in a New Media and Marketing Era

The author of the book describes the evolution of advertising over the last 50 years and explains in detail the importance of copywriting in digital marketing. In this book, you will find good rules to follow in order to keep up with the changes in the industry, both to be successful and to offer value to customers.

Recommended for:

• Copywriters working for companies or magazines that cater to a large population
• People in agencies to understand communication techniques in copywriting.

Choice Words for Local Marketers: How to Use Content Marketing to Generate Revenue

Large companies focus on attracting customers nationally and internationally, and often small companies no longer have a place for them. But what if you aimed at a local audience and mastered it very well, and when you’re done with it, you start with another region? It’s exactly like in SEO, big niches are busy and crowded, but no one crowds into the microwave, although that’s where the tremendous potential is.

This book teaches us how to approach a local audience and is ideal for:

• Small companies at the beginning of the road and without too much exposure
• For any copywriter who wants to improve in this area as well

5,000 Words Per Hour: Write Faster, Write Smarter

The title sounds like clickbait, right? Know that this is not the case because the author brings practical advice to help you be much more efficient when you spend writing articles. In short, the idea is not to stop writing even if you made a grammatical mistake and let the words flow, you will have time later to edit what you wrote.

The book is ideal for:

• Copywriters who will be more efficient and finish projects faster
• Copywriters who want to cope with more projects to earn more money
• But also for those who write cheap articles, because their time is much more limited

Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

Storytelling is becoming an increasingly important skill among copywriters. The truth is that stories keep us close to a text, and some people are so good at it that you don’t even bother to sell a product to them later. This book is a guide that helps you understand how the human brain works and how you can be persuasive through the texts you write.

The book is ideal for:

• For any copywriter who wants to rise to the level of Creative Copywriter
• For any company whose products require a strategic approach in communication

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

When we talk, it is very easy for us to send a message because we receive feedback from others. But in writing, we do not receive any feedback, and you may often get the impression that you transmitted your idea in an article, when in fact, you were not understood at all.

This book teaches you how to communicate better through the content you create and publish.

It is ideal for:

• Especially for those who need to write short texts with a clear message (newsletters, product description, Social Media posts, advertisements)
• But it is useful for any content creator

On Writing: A Memoir of the Craft

Although written by a thriller author, this book is essential for any writer. Stephen King is one of the most successful writers in life, and in this book, he reveals his principles. You can read a review here, and if you want to go deeper it is even better because his principles have helped him sell tens of millions of books.

The book is recommended for:

• Writers, whether they write fiction or non-fiction
• Ghostwriters and copywriters

The Writer’s Block: 786 Ideas to Jump-Start Your Imagination

I think that any copywriter or writer has moments when he completely lacks inspiration. In such moments you feel that you only need one idea to connect with. How about 786 ideas in one book? It’s a great collection for those moments of Writer’s Block. And if you look at the price, you will realize that you pay only 1 cent for each idea.

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